Right then. Continuing from where I left off in the last post, the biggest challenge before us was to get some data into our bags so that we could get a flavor of what the interests of the batch were. So, there we were, floating out a survey and much to our delight the batch poured in with their responses instantaneously. We were confident that there were enough enthusiasts and enough performers for all the mandatory events. Thus, it was time for the next step. Like I said in my previous post, how do we create an identity that was worthy of the talent in the batch, which they would be proud of being associated with, proud of flaunting their association with and an identity that would prompt the batch to come and enjoy our events without any coercion.
We wanted to create an identity that would stand for fun, elegance, glamour, talent, cool and classy.There were ideas floated like creating a graffiti in the Bistro which is the favorite hangout in the campus. This would serve as the one stop access for all CultCom communication as well. The idea was to turn it into a medium for the creative expression of the batch, the point where all the action takes place. But this was shelved due to resistance from the admin and we thought that probably we would not have that many events in an year to keep the message board going.
The next idea was to come up with a tag line. A tagline that would set us apart from the rest. A tagline which would be consistently present in all our communication and that would stand for the identity called CultCom. A tag line that would clearly shout out the reason for our existence and who we are. Also, it was clear that we would be mainly using E mails and Facebook to reach out to our audience. It was also certain that the same audience will be flooded with umpteen other communications from other committees. Thus, it was important to create a unique identity through a tagline which would feature in our communications.
So, we all sat down with a pen and paper to jot down probable taglines. The only point we kept in mind are:
Why do we exist? What gap are we trying to fill?
A platform to perform and entertain. A platform to come together and share positive energy. And in the process, take something away each time. A platform to explore and experiment with oneself.
The answers were these taglines. This is the exhaustive list:
Discover. Culture. Character.
Let's get Culturfied…
A leap into perfection..
Where art meets the talent..
" Stand out, Blend In"
Express, Entertain, Evolve
It is your stage
Different people, One culture
Celebrating talent
"Enliven"
Dive deep,Fly high.
Sharpened Thoughts,Unleashed Dreams.
Shaping thoughts through souls.
Devote,nurture & cherish.
Rise to the occasion
Live more
Live it out
Rejuvenate
Fostering creativity
Coloring lives
Be creative, be free
Cultcom 13- The stage beckons!
We wanted to create an identity that would stand for fun, elegance, glamour, talent, cool and classy.There were ideas floated like creating a graffiti in the Bistro which is the favorite hangout in the campus. This would serve as the one stop access for all CultCom communication as well. The idea was to turn it into a medium for the creative expression of the batch, the point where all the action takes place. But this was shelved due to resistance from the admin and we thought that probably we would not have that many events in an year to keep the message board going.
The next idea was to come up with a tag line. A tagline that would set us apart from the rest. A tagline which would be consistently present in all our communication and that would stand for the identity called CultCom. A tag line that would clearly shout out the reason for our existence and who we are. Also, it was clear that we would be mainly using E mails and Facebook to reach out to our audience. It was also certain that the same audience will be flooded with umpteen other communications from other committees. Thus, it was important to create a unique identity through a tagline which would feature in our communications.
So, we all sat down with a pen and paper to jot down probable taglines. The only point we kept in mind are:
Why do we exist? What gap are we trying to fill?
A platform to perform and entertain. A platform to come together and share positive energy. And in the process, take something away each time. A platform to explore and experiment with oneself.
The answers were these taglines. This is the exhaustive list:
Discover. Culture. Character.
Let's get Culturfied…
A leap into perfection..
Where art meets the talent..
" Stand out, Blend In"
Express, Entertain, Evolve
It is your stage
Different people, One culture
Celebrating talent
"Enliven"
Dive deep,Fly high.
Sharpened Thoughts,Unleashed Dreams.
Shaping thoughts through souls.
Devote,nurture & cherish.
Rise to the occasion
Live more
Live it out
Rejuvenate
Fostering creativity
Coloring lives
Be creative, be free
Cultcom 13- The stage beckons!
Out of these ‘Express.Entertain.Evolve’
was thought to reflect what the committee sought to achieve and what
the batch expected from the committee. Thus it was decided that in all
communication, the committee would be addressed as CultCom ’13- Express. Entertain. Evolve. Also it was decided that
active presence on Social media was required for continuous engagement and
brand building. Also, there was a need for a number of new innovative
initiatives on stage and off stage that would create positive associations
around the committee. Thus were born initiatives like Talent of the week and many others.
But before that, how did we reach out to our audience once we were ready to hit the ground? What was the Talent of the week campaign all about?
More in the next post.
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